– About –
The days of simply holding up a product and listing the features are gone.
As creatives, we now have to communicate what those features mean to someone, what the product or service changes in their lives.
I have been doing this while adapting my skills to the ever changing commercial industries.
I have been responsible for award winning art direction, graphic design, press, TV, posters, radio, web design, experiential & social media.
I’ve worked around the world, gaining valuable experience in the advertising & design industry, briefing producers, directors, editors and commissioned photographers, illustrators, model makers, visualisers, freelancers and working on a wide variety of pitches.
I work well as a leading member in a team environment; motivating and managing other creative staff and freelance talent.
Design is fundamentally a problem-solving discipline, and you can’t solve a problem unless you first understand it. In the world of design, empathy is the process of understanding the problem being solved and the people for whom you’re solving it.
Give me a brief, (problem) and I will solve it.
Anyone can use an ap, its not that hard. Its what you do with it that makes the difference.
A Director once said to me that, 'he was worried anyone could do his job because video cameras were freely available', I said, 'so are pencils but not everyone is using them to write fantastic books'.
I always start with a great idea or message, something that will make you smile, then I would craft it, its what I'm good at and why you should hire me.
I love my mountain bike and you could bump into me over the hills of Kent most weekends.
When I'm not on my bike I'm playing chess, I'm a member of a Chess Club and we meet most Thursdays, I'm not as good as the older members but I'm catching them up.